Apple employees called the design of their first electric vehicle the "Bread Loaf," per Bloomberg. CEO Tim Cook appeared impressed, but the "Bread Loaf" wasn't always viewed in a positive light, per Bloomberg. AdvertisementApple employees working on the tech giant's first electric car built a prototype in 2020 that they called the "Bread Loaf," a name that was at times used disparagingly. The car team used the "Bread Loaf" name "not always affectionally," according to Bloomberg reporters Mark Gurman and Drake Bennett. Apple's killing of the car project comes as the electric vehicle market slows from its initial burst of hype and sales.

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Persons: Tim Cook, wasn't, —, Mark Gurman, Drake Bennett, Cook, Apple honchos, Tesla Organizations: Apple, Bloomberg, Service, Business